Strategic Brand Management: Building, Measuring, and Managin
$184.24
Sale price
$184.24
Regular price
$162.02
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Strategic Brand Management: Building, Measuring, and Managin
$184.24
Sale price
$184.24
Regular price
$162.02
ISBN: 0132664259
Author: Keller, Kevin
Condition: new
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.
- Used Book in Good Condition