Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On by Jonah Berger explores the science behind why certain products, ideas, and behaviors become popular. This new print edition offers readers a clear framework for understanding word-of-mouth and social influence.

• Format: Print book
• Key Features: Presents six principles of contagiousness, based on original research in social psychology and marketing
• Contents: Practical insights for creating messages that spread, with real-world examples from business and culture
• Collector Value: A foundational text in viral marketing and consumer behavior, suitable for professionals and students

This copy is brand new, never used.