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Brick by Brick: How LEGO Rewrote the Rules of Innovation and
$38.83
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$38.83
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$31.26
This book examines the remarkable turnaround of the LEGO Group through a strategic lens of innovation and business management. It presents a detailed account of how the company reinvented its creative and operational processes.
- Format: Hardcover
- Author: Miakarts Books
- ISBN: 9780307951601
- Key Contents: Analyzes LEGO's innovation strategies, product development, and corporate culture shifts
- Collector Value: Suitable for business readers and LEGO enthusiasts interested in corporate case studies
A thorough look at one of the most iconic toy companies and its path to sustained creativity and growth.