Brick by Brick: How LEGO Rewrote the Rules of Innovation and

Brick by Brick: How LEGO Rewrote the Rules of Innovation and

$38.83
Sale price  $38.83 Regular price  $31.26
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and

Brick by Brick: How LEGO Rewrote the Rules of Innovation and

$38.83
Sale price  $38.83 Regular price  $31.26

This book examines the remarkable turnaround of the LEGO Group through a strategic lens of innovation and business management. It presents a detailed account of how the company reinvented its creative and operational processes.

  • Format: Hardcover
  • Author: Miakarts Books
  • ISBN: 9780307951601
  • Key Contents: Analyzes LEGO's innovation strategies, product development, and corporate culture shifts
  • Collector Value: Suitable for business readers and LEGO enthusiasts interested in corporate case studies

A thorough look at one of the most iconic toy companies and its path to sustained creativity and growth.

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